We currently operate four locations at FHM : Boxer Shorts to Go (indoor and outdoor locations), Pajama Party and Sock it to Me. Pajama Party has a second location at the Shops at Prudential Center. They all bear our signature silk screened styles developed by Dalliance with the addition of products from Hatley, Relevant Products, Gotkeys, Wheelhouse Designs, For Bare Feet and more. We carry predominantly USA made items and most are 100% cotton or high cotton content. We like fun, comfy clothes with bright colors and humorous graphics.

Mary and Steven work with a great staff in Boston keeping the carts open and stocked with plenty of products to choose from. Nancy works from Amherst with some of the best screen printers and designers in the state to produce our custom line of silk screened apparel. We love what we do and we love working together! We like to keep it fun and are always updating our products so we have the latest styles and best quality for our customers.

The addition of novelty socks to our product mix at retail was a major step for us in 1995. We began marketing them to match our own line of nightshirts but found the category so strong that we now carry socks for men, women and children featuring Sports, Dogs, Cats, Seasonal Designs and fashion socks like Toe Sox and over-the-knee highs.

Sock it to Me Boston is a family business owned by Mary, Nancy and Steven Jenal – 2 sisters and a brother. We started our first store at FHM in 1978. Dalliance was a fashion lingerie boutique carrying unique items unavailable in mass markets at the time. We carried exclusive lines offering silk, satin, cotton and all types of fine lingerie. In conjunction to our store we wanted to offer more casual wear at street level so opened our first cart in the FHM Bull Market. We started with shorts and T-shirts on one cart all with our original designs silk screened in Western Mass. The lingerie store faltered when a major chain lingerie store moved in on ground level at FHM. We decided to focus on our Bull Market business and began to diversify as well as to wholesale our printed apparel at major trade shows in New York.